14 Jun Rounding Up for a Reason: Maria Lim and Her Team Fuel Hope for Families Across Central Texas

At the heart of every Ronald McDonald House Charities story is a community that shows up. Sometimes it is in the smallest moments, but it makes the biggest difference.

In Central Texas, that difference often begins at the counter of a McDonald’s. A crew member asks a simple question—“Would you like to Round-Up for RMHC?”—and the customer says yes. During the exchange, something powerful happens. Spare change becomes comfort, housing, and support for a family navigating a pediatric medical crisis.

For Maria Lim, Owner/Operator of McDonald’s locations in Marble Falls and Burnet, this simple question is more than a prompt. It is a mission. In 2024, her two stores were the top two raising stores in Round-Up donations in support of Ronald McDonald House Charities of Central Texas. The reason is clear. Maria leads with purpose, and her team follows with heart.

Maria has built a workplace culture where the mission matters. Crew members understand why they ask customers to Round-Up. They are not just serving meals—they are helping keep families close during the most difficult moments of their lives. That sense of purpose is reflected in every shift, every conversation, and every donation.

Maria is a partner in every sense of the word. Her leadership has turned everyday transactions into meaningful acts of generosity. But she is also quick to share the credit. For her, this story is not about one person—it is about the team that shows up every day, the customers who choose to give, and the shared belief that small moments can add up to something bigger.

Ronald McDonald House Charities was founded with the support of McDonald’s and continues to benefit from initiatives like Round-Up for RMHC. While McDonald’s remains a valued partner, the Ronald McDonald House depends on the generosity of the broader community to provide a home-away-from-home for families in need. It is the ongoing commitment of local partners, donors, and community members that makes this care possible. What Maria and her team have built is a powerful reflection of community-driven impact.

Because every time you say yes to Round-Up for RMHC, you move our mission forward. When you round-up at your local Central Texas McDonald’s, you support families right here in our community. And every McDonald’s employee who takes a moment to ask the question helps make it possible.

Maria Lim and her teams in Marble Falls and Burnet remind us what is possible when leadership meets heart. Their effort, generosity, and belief in our mission continue to shape the future of care and comfort for families in need. Thank you, Maria, the crew members, and you – the customers – for sharing hope with RMHC families, one bite at a time.